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Earlier this year a range of business and community stakeholders participated in a consultation process to develop a set of Guiding Principles for Geelong's UNESCO City of Design. We are now seeking boarder feedback from the community.

The Guiding Principles highlight three key areas of focus;

  • Embrace a Design Mindset,
  • Nurture Creative Talent, and
  • Foster our Design Culture.

The draft Guiding Principles are now available for review.


In May 2017, the community-led vision ‘Greater Geelong: A Clever and Creative Future’ was launched to guide development in our region.

Embracing this vision, the City applied to join the United Nations Educational, Scientific and Cultural Organisation (UNESCO) Creative Cities Network. Geelong was designated a UNESCO City of Design in November 2017.

A set of Guiding Principles have been developed, with extensive input from key stakeholders, to articulate what we aspire to achieve as a Creative City of Design. They are an invitation for all of us to unlock our creative potential and embrace Geelong's City of Design designation.

Have Your Say

By sharing your feedback and ideas on the Guiding Principles, you'll help shape a creative, sustainable future for everyone in our community.

We recommend you review the draft Guiding Principles before providing your feedback via the submission form below.

Feedback closes 5pm Monday 11 October.


The personal information requested on this page is being collected by City of Greater Geelong for the purpose of gathering feedback on the Guiding Principles for Geelong as a Creative City of Design or any other directly related purpose. If the personal information is not collected, we may not be able to contact you for further questions or solutions.

Your personal information will only be disclosed as required to do so by law. Our privacy policy is available on our website. If you wish to alter any of the personal information you have supplied to City of Greater Geelong, please contact us by sending an email to privacy@geelongcity.vic.gov.au