The City is developing a new Major Events Strategy

Geelong has experienced significant growth in recent years, and there is a strong desire to build on the city's unique attributes to drive economic, social, and cultural benefits through major events.

To acknowledge and reflect these changes to our region, we are looking to develop a new Major Events Attraction Strategy for Geelong.

The purpose of this strategy is to position Geelong as a leading destination for major events, festivals, and cultural gatherings, attracting visitors from across the region, interstate, and internationally.

The strategy will highlight Geelong's strengths, identify opportunities to diversify the major events portfolio and strategically procure new and exciting major events for the region, whilst acknowledging and providing recommendations for potential challenges that may impact on successful attraction of major events to the region.

The Strategy will be developed in collaboration with the Geelong Major Events Committee (GME) and other identified stakeholders.

Geelong is positively recognised globally for hosting international standard major events and in FY22-23 delivered 18 major events providing an economic benefit to the region of $77.5 million There is a current Geelong Major Events Strategy 2016-2026 (Geelong Major Events Strategy) however, it is timely to review and develop a new strategy that is responsive to the current landscape.

We want to hear from you

We would like to hear your thoughts and are hoping to get your views on the following:

  • What do you see to be Geelong's strengths?
  • How can we diversify the major events that take place in Geelong?
  • What new and exciting major events could be held in the region?
  • What are the potential challenges that may impact on successful attraction of major events to the region?

Do you have ideas for a new event? A memorable adventure for locals or visitors? Your views will help us develop this strategy. Use your imagination and creativity... and complete the survey below!

Survey is now closed.

Who's listening

Have questions or want to learn more about a project, contact us below:

Name Geelong Major Events Team
Phone 5272 5272
Email gme@geelongcity.vic.gov.au
Website www.geelongaustralia.com.au/events/GME

The personal information requested on this page is being collected by City of Greater Geelong for the purpose of the Geelong Major Events Strategy or any other directly related purpose. If the personal information is not collected, we may not be able to contact you for further questions or solutions. In this engagement your User Name will be published with your comment, if you wish to make a non-public comment please contact the engagement officer listed. Your personal information will only be disclosed to carry out a deeper analysis of the data* or as required to do so by law. Our privacy policy is available on our website. If you wish to alter any of the personal information you have supplied to City of Greater Geelong, please contact us by sending an email to privacy@geelongcity.vic.gov.au.

*In order to gain a deeper understanding of the data provided to the City and improve our services to you, we will disclose the information you provide us to JMP Consultants engaged by the City to work on this project. We may also disclose the information you provide to us to AWS Comprehend and Converlens Pty Ltd which carry out analysis of the data. Your personal information may be disclosed to AWS Comprehend and Converlens Pty Ltd based in Sydney only in relation to the primary purpose of collection. View the following link for AWS Comprehend’s Data Privacy statement and Converlens Pty Ltd Data Privacy statement.