Vision
Central Geelong is the heart of a clever and creative city-region that is forward-looking, enterprising and adaptive and cares for its people and environment.
Help us make central Geelong the best it can be!
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Overview
The City of Greater Geelong is developing a marketing framework and activation plan to boost participation, visitation and vibrancy in central Geelong.
The City will work together with central Geelong businesses to deliver marketing, events and activities to collectively build momentum in city life.
We will continue to deliver meaningful promotion and marketing of central Geelong businesses and, through the review, uncover new and innovative ideas to achieve our aims for the area.
Your feedback will help us gather information so that we can make decisions about:
- Ways to attract people into central Geelong and contribute to the local economy
- Ways to encourage people to continue to return to central Geelong for key retail/ dining/ arts and cultural experiences
- Ways we can partner with businesses and other organisations to attract people to central Geelong
- How we can improve the way we communicate and promote central Geelong
- How we can ensure central Geelong is a safe, vibrant, inclusive, and dynamic city centre.
Marketing Proposition
A review of the existing Love Central Geelong Marketing program provided insights into a new marketing proposition for the future. This work identified four key pillars for the development of a new Marketing Framework and Activation Plan, as detailed below.
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Objectives
Foster the vibrancy and prosperity of central Geelong. Promote central Geelong as the engine room that drives social, cultural and economic growth for the whole of Greater Geelong.
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Target Audience
The people of City of Greater Geelong and the G21 region is a diverse and growing community of over 250,000 people who together determine the vibrancy of their city.
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Place
The centre of Geelong is a series of engaging human 'districts' in a landscape with inspiring urban character, where a proud community comes together to live, work, play, study and shop.
Background
Timeline
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Timeline item 1 - complete
2000
Central Geelong Marketing was established in 2000 as a delegated Committee of the City of Greater Geelong. Central Geelong Marketing was funded through a Special Rate, which was renewed every five years over a period of 20 years.
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Timeline item 2 - complete
February 2021
Central Geelong Business Reference Group (CGBRG) was formed in February 2021 with members selected through an Expression of Interest process. The reference group played a key role in assisting Council to make decisions about future marketing activities in central Geelong.
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Timeline item 3 - complete
May 2021
After a period of assessment and consultation, Council resolved at its meeting in May 2021 to not declare the Central Geelong Special Rate. At the same time, Council allocated $700,000 to support continuation of marketing Central Geelong in 2021-22 and requested a review of the programs and activities that have been delivered historically by Central Geelong Marketing, as well as recommendations for innovative solutions to create a marketing, events and activations program for central Geelong.
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Timeline item 4 - complete
December 2021
The City undertook a review which included analysis of previous reports and studies as well as a draft report to the reference group in December 2021.
The report recommends that a program of marketing for Central Geelong should continue, aligned with the City’s Clever and Creative Vision and Our Community Plan 2021-25. A targeted marketing strategy is proposed to be developed in to identify specific activities and campaigns consistent with the report findings
How to share your feedback
Feedback can be provided by completing our online survey or you are welcome to come and chat to the team (see locations and times below) to share your ideas on attracting people into central Geelong.
If you require a hard copy of the survey please email centralgeelong@geelongcity.vic.gov.au.
We are taking feedback from Friday 30 September 2022 until 5pm Friday 4 November 2022.
Tell us your clever and creative / 'new' big idea you would implement to attract people into Central Geelong?
See an idea you like or don't like? Give it the 'thumbs up' or 'thumbs down'. Please note your username and response will be shown publicly.
CLOSED. The visioning activity has now concluded. Click to see all the submitted ideas.
3 November, 2022
Summer says:
In Melbourne Central shopping centre there's a grand piano for everyone to play, that always attracts pianists - have one at Westfield!
3 November, 2022
Summer says:
Bring music to the city! Put pianos that anyone can play in public spaces - the Wool Museum, Geelong Library, Carousel, Geelong Arts Centre.
30 October, 2022
Elf says:
Screen free Christmas movie matinees for kids on Sunday mornings at Steampacket Gardens. More free child-friendly events.
27 October, 2022
Edie S says:
Host a free open air concert series with live music, dancing, food and activities on the weekends, and make parking in the city free 24/7.
27 October, 2022
Frederik says:
Graffiti laneways/areas like Melbourne
26 October, 2022
Elliot D says:
Bring back free parking in the CBD.
26 October, 2022
Mala says:
A Christmas night market along the water by the floating Christmas tree, with stalls selling local wine, beer, food, and crafts.
26 October, 2022
Rusty says:
Outdoor, twilight cinema at the waterfront in the summer.
26 October, 2022
Trudie says:
Free all-day parking in the city. Clean up Market Square, and revamp store/business fronts on Moorabool St.
26 October, 2022
Saskia says:
Student and senior discounts at local businesses
26 October, 2022
Sid says:
Free parking in the CBD and add more greenery and public art. Move the bus interchange (and the thugs) from Moorabool St.
26 October, 2022
Billy says:
Put on a Silent Disco at the waterfront on New Year’s Eve:
https://www.partyhigher.com.au
