Meaningful city design and planning includes urban and public art as an essential component, recognising that art makes a city attractive and interesting for both residents and visitors.

Public Art aims to enhance and activate public spaces, by giving expression to our stories, our people and our unique place. It plays an important role in the identity of Greater Geelong, the renewal of our urban areas, can be a focal point for cultural expression, storytelling and community conversation and contributes to the enrichment of our lives and celebration of who we are.

For Council to support these aims, we need diverse ideas, voices and people to be part of developing a new Public Art Strategy. Council has supported public art for a long time, but much has changed within the sector, the community and Council about representation, use of new technologies, updated approaches to public art.

We want your creative juices to flow and for you to share your experiences, ideas and stories to help shape the new Public Art Strategy… there are plenty of ways to get involved.

Our goal is to develop a clear direction for the public art strategy, establishing processes to drive a contemporary program and vision for the next ten years to meet the expectations of our creative community.

We will be engaging with a diverse range of stakeholders from our community, along with industry experts and organisational leaders, to gather ideas for the design and development of the new public art program.

We will also be reviewing the existing Public Art Strategy, and researching a range of related policies, strategies and frameworks that relate to this activity to inform our decision making.