Master Plan Update - December 2025
Following Council's decision on Tuesday 9 December 2025, the updated vision for our iconic waterfront - Geelong Waterfront Master Plan - has been adopted.
We thank the community for their input and feedback, which helped shape the direction and prioritise projects of importance to us all.
The Master Plan provides the strategic foundation to progress future development and seek funding for projects that will continue to support Geelong as a premier tourism and open space destination.👉 Geelong Waterfront Master Plan 2025) - part 1
Stage 2 Community and Stakeholder Engagement - December 2025
Stage 2 engagement tested the draft plan and was conducted from August to October 2025
Engagement highlights:
- 117 survey responses and over 500 individual comments.
- more than 50 face-to-face conversations at 7 pop up sessions
- overwhelming general support, with more than 80% in favour
Click on each spot to learn more about each precinct.
Western Beach
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Convention Centre
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Central
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Eastern Beach
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Limeburners Point
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Master plan draft
Draft Geelong Waterfront Master Plan - August 2025
The draft master plan sets a long-term vision for renewing Geelong’s iconic waterfront. It builds on the waterfront’s role as a premier destination, responds to ageing infrastructure and climate challenges, and replaces the 2011 plan with a forward-looking framework for investment and urban renewal.
The plan also coordinates the efforts of council, state agencies, leaseholders, Traditional Owners, and the community, while providing a clear road-map to unlock funding and partnership opportunities.
From 27 August to 5 October 2025, the community is invited to explore the draft and share feedback to help shape the future of the waterfront.
Community Engagement
Tell Us What You Think
| Your thoughts and contributions are a vital part of our planning. They help us make decisions to ensure the waterfront meets the needs of the community and visitors now and into the future. Please use one or more of the options below to have your say:
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Draft Geelong Waterfront Master Plan survey
Completing this survey will take 5-10 minutes and will help shape the future of Geelong’s Waterfront.
Background to the master plan
Project Background
The review of the 2011 Central Geelong Waterfront Master Plan began in 2023, which focused on understanding community priorities and gathering insights. During this stage, the City engaged extensively with the local community, stakeholders, and Wadawurrung Traditional Owners through:
- workshops and focus groups
- surveys and questionnaires
- one-on-one interviews
- on-site consultations.
Key community priorities from the Stage 1 engagement:
- Better facilities (wider walkways, more lighting, better seating).
- Opportunities for exercise and relaxation, including well-connected trails.
- Spaces and activities for families and children.
- A more inviting and safer waterfront at night.
- Stronger recognition and celebration of history and culture.
The personal information and feedback (collectively the Data) requested on this page is being collected by City of Greater Geelong (City) for the purpose of draft Geelong Waterfront Masterplan, and any other directly related purpose (Project).
A de-identified engagement summary report may be published on our website.
If your personal information is not collected, the Project may not be able to be adequately conducted, and the City may not be able to contact you for further questions or to find solutions.
In order to collect and conduct in depth and detailed analysis of the Data for the purposes of the Project, the City will disclose the Data (including your personal information if provided) to its third-party service providers, including Social Pinpoint Pty Ltd, Converlens Pty Ltd and Amazon Web Services.
Other than as stated above, your personal information will not be disclosed to any external party without your consent, except as required or authorised by law.
Our privacy policy is available on our website. If you wish to alter any of the personal information you have supplied to the City, please contact us by sending an email to privacy@geelongcity.vic.gov.au.
